Coverart for item
The Resource Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott

Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott

Label
Beyond viral : how to attract customers, promote your brand, and make money with online video
Title
Beyond viral
Title remainder
how to attract customers, promote your brand, and make money with online video
Statement of responsibility
Kevin Nalty and David Meerman Scott
Creator
Contributor
Subject
Genre
Language
eng
Summary
Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making
Member of
Accompanying matter
technical information on music
Cataloging source
Midwest
http://bibfra.me/vocab/lite/collectionName
hoopla (Digital media service)
http://library.link/vocab/creatorName
Nalty, Kevin
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Narrated by J.D. Cullum
http://library.link/vocab/relatedWorkOrContributorName
Scott, David Meerman
Series statement
New Rules Social Media
Series volume
bk. 4
http://library.link/vocab/subjectName
Business
Target audience
adult
Transposition and arrangement
not applicable
Label
Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott
Link
Instantiates
Publication
Distribution
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent.
Control code
MWT13697014
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (6hr., 40 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781663700049
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Other physical details
digital.
Publisher number
MWT13697014
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
13697014
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott
Link
Publication
Distribution
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent.
Control code
MWT13697014
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (6hr., 40 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781663700049
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Other physical details
digital.
Publisher number
MWT13697014
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
13697014
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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