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The Resource Be different or be dead: : your business survival guide, Roy Osing

Be different or be dead: : your business survival guide, Roy Osing

Label
Be different or be dead: : your business survival guide
Title
Be different or be dead:
Title remainder
your business survival guide
Statement of responsibility
Roy Osing
Creator
Subject
Genre
Language
eng
Summary
Marketing 101 is in serious trouble. Its effectiveness is extremely limited. If you are practising traditional text book marketing, this book is your wake-up call. You are subjecting your organization to extreme risk. Why? The playground for organizations today is not what it used to be. If the inside of your business doesn't keep pace with what's going on outside, the end is near. AND if you continue to practice MORE of what you did in the past and expect different results, you are deluding yourself. Today's environment is NOT relatively stable, predictable, and slow changing, where a handful of competitors tussle for business. Where customers dutifully accept what organizations produce with little recourse if they object and are dissatisfied. It's anything but. The Storm is today's world: turbulent, chaotic, powerful, violent and life-threatening. Where a plethora of hungry and aggressive competitors fight to live or die; where people are connected, well informed and engaging. Storm consumers wield their power and punish companies who don't live up to their expectations; they change their minds in a heartbeat and move to greater value and a better deal. The Storm denies traditional marketing which is not "made to work" in the current set of dynamics. Doing more of the same-old, same-old marketing practices destroys value and kills businesses. Companies need a completely fresh and different approach. One that is completely in synch with new world realities. One that is a revolutionary change from where we are in marketing today as opposed to a more gentle incremental shift in thinking which really doesn't result in much change at all. Storm Marketing throws out the old and creates the new. It asks "What does Marketing have to look like to thrive on and survive The Storm"? NOT "How can present marketing practices be modified and adapted to changes in our operating environment?" The Storm demands disruptive thinking. In his latest book, Roy presents his new platform for Storm Marketing; the essential marketing competencies organizations must take on and consistently demonstrate if they are to weather the maelstrom. While most other practitioners stick to the dangerous past, morph into a revolutionary approach to enable you to navigate the dangerous waters of The Storm. Start the Storm Marketing journey TODAY. Mutate now and avoid the rush..
Member of
Cataloging source
Midwest
http://bibfra.me/vocab/lite/collectionName
hoopla (Digital media service)
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
Osing, Roy
Dewey number
658
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Industrial management
  • Success in business
Target audience
adult
Label
Be different or be dead: : your business survival guide, Roy Osing
Link
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
MWT11742083
Dimensions
unknown
Extent
1 online resource.
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781624884702
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Publisher number
MWT11742083
Specific material designation
remote
Stock number
11742083
System details
Mode of access: World Wide Web
Label
Be different or be dead: : your business survival guide, Roy Osing
Link
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
MWT11742083
Dimensions
unknown
Extent
1 online resource.
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781624884702
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Publisher number
MWT11742083
Specific material designation
remote
Stock number
11742083
System details
Mode of access: World Wide Web

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